Establishing Membership
A successful Pod is nothing without enthusiastic members! Here are some tips to help you market your Pod and attract participants.
Last updated
A successful Pod is nothing without enthusiastic members! Here are some tips to help you market your Pod and attract participants.
Last updated
A fun or catchy Pod name can entice people’s interest.
Build a purpose people can get behind. Consider what motivated or inspired YOU to embrace a WFPB lifestyle.
Are there particular aspects of the lifestyle that you'd like the Pod to focus on?
Hold regular meetings - e.g., monthly or quarterly - so people become familiar with your Pod.
Design flyers (printed and digital) and other Pod materials that are consistent in format, colorful, and unique for easy recognition. Make use of PPC’s growing resources to create these kinds of materials.
Recruit friends and family to participate in the Pod and spread the word--ask them to share flyers and bring others they know who may be interested in meetings.
Post about your Pod on social media, or email your personal contact list. Consider creating a Facebook group for members to join.
Join local online plant-based Facebook and Meetup groups that might be interested in your Pod's projects and events.
Contact your local newspaper and ask if they will run a small ad or feature.
Send your Pod information to local radio and TV stations for publicity.
Submit upcoming events to community calendars and newsletters.
Request organizations and businesses with shared values to help promote your Pod. Consider asking animal shelters, garden clubs, gyms, fitness groups, churches, hospitals, nonprofits, farmers markets, school boards, and city councils.
Post flyers on community, church, school and workplace bulletin boards. You can print flyers at home or at the library or at office supply stores. For online designs, try PicMonkey or Canva, which are both free to use.
Hand out flyers and cards around town, especially in highly trafficked areas like grocery stores, restaurants, bookstores, gyms, small businesses, and coffee shops.
The PPC Pod Support Team can send an email to PlantPure Communities supporters in your area to let them know about your upcoming event. Simply email your Pod Support Team member, and they will send out the announcement.
Set up a table at large events in the community (veg fests, concerts, famous speakers, back to school events).
Build excitement by designing fun activities like potlucks, cooking classes, vegetable farm or animal sanctuary field trips, or movie screenings.
Featuring a well-known figure (local or otherwise) can encourage people to attend.
Work with local plant-based restaurants for name recognition and mutual advertising.
Engage your community by supporting a local organization or raising money for a cause.
Participate in local events like veg fests, seed exchanges, farmers' markets and health fairs where you promote your Pod while meeting potential members. Be enthusiastic and welcoming, and believe in what you’re doing!
